As a Berliner, I always want to support my city and my boulevard. This is where I work, my shop is in the Europa Center on Tauentzien, this is where I live, this is my home. The new BLVD KU'DAMM brand is a great project that wants to draw national and international attention to Kurfürstendamm. In addition to numerous great events, there is now also a collection of different products for connoisseurs, lovers and fans of Ku'Damm. Starting with beautiful t-shirts, the collection will continue to expand over time. Here you will find "your personal must have" as a confessor to the BLVD KU'DAMM.
The Boulevard Ku'damm with the Tauentzienstraße is the brand showcase of the world. Special store concepts and diverse, unusual offers make shopping an unforgettable experience.
The boulevard combines exclusivity and closeness to the people, haute couture and everyday fashion, tradition and modernity. The Ku’damm easily manages this balancing act. The mix of restaurants, cafés, entertainment and shopping not only attracts Berliners, it is also an attraction for guests from all over the world. The boulevard, which stretches from Rathenauplatz in the west to Breitscheidplatz at the Memorial Church, is 3.6 kilometers long. The adjoining Tauentzienstraße extends the promenade further to Wittenbergplatz.
In contrast to many other metropolises, whose inner cities are deserted in the evening, the Berlin Boulevard with its side streets is a lively residential area with many restaurants, bars and cultural institutions even after work.
The fact that there is a "Myth of Kurfürstendamm" has a lot to do with its history, but also with the special atmosphere of lightness and savoir-vivre, creativity and innovation, glamor and laissez-faire that the world-famous boulevard exudes. Restaurants, cafés and pubs - especially in the side streets - offer not only unique quality with unusual and different concepts, but also an unmistakable attitude to life of urban exclusivity.
Brigitte Schmiemann / AG City. e.V.
